How do I use the heat map?

How do I use the heat map?

Do you want to be able to glance at a map and instantly glean insights about the people who live there? Then it's time to use our heat mapping tool.

This article will walk you through how to use the heat mapping tool.
The heat mapping functionality is available for all users. However, for users with Essential or Advanced membership plans, more granular Zoom Levels are unlocked so you can explore your region at the community, or even neighborhood levels.

Use Case: Imagine you want to plant a church in Vancouver that offers services mainly geared towards people aged 20 - 34.

1. Under the Research tab, above the Area Map, type 'Vancouver' in the Location search bar.
2. Now, change the Zoom Level on the left panel to 'Community (ADA)'. This will help you to categorize Vancouver into some smaller regions to start our evaluation of where to plant a church.
If the left panel is not showing, simply click on this icon in the top left hand corner to reveal it.
3. We now need to identify the areas where the population aged 20 - 34 years are concentrated in Vancouver, so that we can make sure we plant our church in an area that would be accessible to most of this population. On the left panel, in the Heat Map drop down-menu, select 'Population & Dwellings'. 
4. In the subsequent drop-down menus that appear below the Heat Map menu, select 'Age Statistics' and finally, '20-34'. You will see the heat map take effect on the map of Vancouver.
5. Now we can see how this age group is dispersed throughout Vancouver and where they are most densely populated (The darker the color, the higher the number of people). We can move the map over the darkest area and then change the Area Zoom Level again to dive into that specific region to explore that region at a neighborhood level.

This tool will give you a much better idea of where you could strategically plant your church. You can use the heat map tool to discover other demographics as well, like language, household structure, and more.  

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